Virginia bill offers forgivable med school loans for service in state health care deserts

The bipartisan bill would forgive medical school loans of up to $50,000 a year.

In many parts of Virginia, patients have to travel long distances for basic health care due to a lack of doctors and hospitals likely to worsen with the implementation of President Donald Trump’s 2025 budget law, which slashed $1 trillion from Medicaid and other federal health programs over a decade.

A bipartisan bill currently being considered in the Virginia General Assembly, sponsored by Democratic Sen. Creigh Deeds and Democratic Del. Rodney Willett, is designed to increase the number of medical providers serving those health care deserts, areas that are without sufficient medical providers and facilities.

Senate Bill 625 and House Bill 663 would create a Medical Education Loan-for-Service Fund and Program, providing forgivable medical school loans of up to $50,000 per year for up to four years for those who agree to practice medicine at a rural Virginia emergency hospital or health clinic or provide needed services in other underserved Virginia locations following graduation. In order for the loans to be forgiven, the recipients would have to commit to two to five years of service, depending on how many years they received loans, or pay back the funds with interest.

“Looking at the experience of other states, we did a heck of a lot of research and talked to a heck of a lot of people, and ultimately came up with this medical education loan-for-service program,” Clark Barrineau, vice president of government affairs and public policy of the Medical Society of Virginia, told the Virginia Independent. “This would, as it says, drive people to go live and work in underserved parts of Virginia, increasing health care access and strengthening our workforce.” Similar laws have been adopted in KansasNorth Carolina, and New Mexico.

If approved, the legislation would cost Virginia $3 million annually and cover 60 loans per year.

Barrineau, whose organization strongly supports the bill, noted that Virginia has a statewide health care workforce crisis: “People have to drive for miles to see specialists in certain parts of southwest Virginia. So we need those people, primary care, pediatricians, OB-GYNs. We need them to go live where people are and where we know the needs are.” He noted that Trump’s budget law included a $200,000 cap on the amount a medical student can borrow in federal loans, below the total cost of all six Virginia medical schools. “This is an attempt to fix some of what the federal government decided to break, and this way we can address the problems that we have all across Virginia.”

“It would drive more and more of these individuals to these parts of the commonwealth, and the reason for that is because we lose more than we keep, in Virginia,” Barrineau said. “We train more people at our medical schools than we retain to live and work in Virginia once they graduate from medical school. If we are investing in them, we want them to stay and treat Virginia patients.”

Last year, Pulaski County community volunteer and stay-at-home mom Hazel Wines told the Virginia Independent that a lack of providers means her family often has to drive an hour to Roanoke for health care. “We often have to go outside, certainly outside of our county and sometimes outside of the New River Valley altogether, to get appropriate care, especially for our children,” she said.

Rural medical providers are cheering the legislation.

Dr. Stephen Combs is chief medical officer for Ballad Health Medical Associates, responsible for medical facilities operating in southwest Virginia and northeast Tennessee, and a practicing pediatrician in both states. He said in a phone interview that the mountainous terrain of southwest Virginia can present challenges both for patients to get to medical care and to have adequate Internet to use telehealth. 


“This is really unique in that it addresses the workforce shortages early in the pipeline,” said Combs, who also . “So this is when students come out and go, Wow, I’d really like to do family medicine or pediatrics, but I already owe $200,000. I don’t know if I can afford it. We would be able to work with those students then and say, If you will commit to practicing in Virginia, commit to practicing one of these specialties — and it’s not just family medicine and pediatrics. Surprisingly, there’s a need for emergency medicine, OB-GYN, psychiatry, so there are multiple needs that would fill any medical student’s wish list — we would be able to help you.” 

Wendy Welch, executive director of the nonprofit Southwest Virginia Graduate Medical Education Consortium, said her organization loves the bill: “I talked to a couple of the coordinators of residency programs here in southwest Virginia — there are four residency programs — and they said the same thing: This is going to be really helpful to rural kids who want to go to medical school. It’s going to be a quick infusion of cash available. In Scotland, where my husband’s from, they would call it ‘ ‘money for old rope,’” meaning a big return for little investment, though she noted that the time it takes to complete medical school, including residencies, means it will take a while for the bill’s impact to be fully felt.

“There is nothing about this that loses for rural people, especially rural medical students,” Welch said. “They’re going to get assistance to do something they want to do. The communities themselves are going to get good doctors from those rural students who are dedicated to rural education and rural health care provision. There’s nothing about that that’s wrong.”

From Virginia Independent News

Marketing Your Practice: Top Digital Marketing Strategies for 2026

Looking to level up your practice’s digital marketing? We’ve created a list of top digital marketing strategies for 2026 you can put into action today — to put you on the path to more success in the year ahead.

Top Digital Marketing Strategies for 2026

Be real.

Consumers want authentic site and social content. Use photos of you and your staff. Take your audience behind the scenes. Showcase your culture, your personality, and your team’s personalities. It doesn’t have to be perfect. Imperfect is not only OK, it’s embraced.

Be human.

AI is the next thing, but exercise caution in marketing. Use AI to boost your creativity, not replace it. Consumers are looking for interaction that’s conversational and real. And while you’re creating a lot of content for the bots’ benefit, humans still read your site and your posts — readability and a bona fide human voice are key.

Keep it short.

Short-form video is currently the king of content. Whether you’re on TikTok, Instagram, or YouTube — or all three! — create videos of no more than 60 seconds to really engage your audience. Some content suggestions: Offer tips, do a Q&A, share relevant information, or highlight customer testimonials.

Think entertainment.

Today’s social platforms are less about social and more about entertainment, and it’s all about that short-form video. If you’re creating content, entertainment is your sweet spot. Entertainment isn’t limited to bells and whistles — engaging and interesting work, too. For ads, placements within short-form video feeds are your best bet for attention.

Do an update.

When was your last website update? Some questions to ask: Is your site mobile-friendly? These days it’s mission critical. What do patients and prospects experience on your site? How is your navigation? Can visitors easily book appointments online? Are forms simple to access and use, and are they secure and HIPAA compliant? Does your site answer questions patients ask? Is your call to action is clear and visible at every opportunity? (Hint: It needs to be.)

Get faster.

Your site’s load time will risk more than interest from patients who jump if it takes too long. Google and AI also penalize slow sites in their rankings. You’re aiming for load time under 2 seconds. Fast!

Keep it interesting.

Focus your website content on what your patients are most interested in. Sounds simple, but many sites don’t do it. Educational content, FAQ sections, and procedure explainers are all winners.

Polish up your SEO.

Though search strategies are shifting, smart search engine optimization is still of value (though we recommend adding GEO and AEO as well — see our next two tips). Create content that adds value — be consistent, clear, and share your expertise.

Jump into GEO.

Generative engine optimization is next-gen SEO. Search is now the complete digital universe — beyond Google, it’s in apps, social media, AI chats, everywhere. Wherever your audiences are looking for info and recommendations, that where you want to be.

Add AEO.

It’s not just more marketing alphabet soup, answer engine optimization is critical to the evolving search landscape. If you want to get into the AI-generated summary, you need to optimize for AEO. Focus on FAQs, procedures, and patient concerns.

Clean up your business profile.

Optimize your Google Business Profile by making sure it’s accurate: hours, services, contact information, everything. Google Maps dominates in mobile search, meaning some users will click directly on Maps results and never even visit your website.

Bonus Tips: What NOT To Do

We’ve given you a list of things you can (and should!) do to amplify your digital marketing strategies in 2026. Now here’s a short list of what not to do — just in case.

Don’t stuff keywords.

Jamming keywords into your content for the sake of keywords (or to “trick” the bots) is a big no-no. This isn’t new news, but it’s worth mentioning that this tactic hurts much more than it helps.

Don’t stay silent.

Consumers want to interact with you and your practice. One-way social posts are no longer acceptable. Reply to comments and respond in a timely fashion. It’s a conversation.

Don’t make it complicated.

Use words and concepts that are easy to understand. If you have to get technical, offer an explanation. Avoid jargon and unfamiliar medical terms, which alienate your audience. Keep it simple!

CDC Overhauls Childhood Vaccination Schedule, Reduces Number Of Recommended Shots

The Washington Post reports the Administration is “overhauling the list of routine shots recommended for all babies and children in the United States.” Effective immediately, the CDC will “no longer recommend every child receive vaccines for rotavirus, influenza, meningococcal disease, respiratory syncytial virus (RSV), hepatitis A and hepatitis B, according to materials released Monday by the Department of Health and Human Services. Instead, smaller groups of children and babies should get those vaccines only if they are at high risk or if a doctor recommends it.”

The New York Times reports the CDC’s new schedule “continues to recommend vaccines against some diseases, including measles, polio and whooping cough, for all children,” but immunization for six other illnesses “will be recommended for only some high-risk groups or after consultation with a health care provider.” The new schedule also “circumvents the detailed and methodical evidence-based process that has underpinned vaccine recommendations in the nation for decades.” Public health experts “expressed outrage at the sweeping revisions, saying federal officials did not present evidence to support the changes or incorporate input from vaccine experts.”

The AP reports that Administration officials “said the overhaul…won’t result in families who want the vaccines losing access to them, and said insurance will continue to pay. But medical experts said the decision creates confusion for parents and could increase preventable diseases.” The change also comes as US vaccination rates are declining and “the share of children with exemptions has reached an all-time high, according to federal data.”

NBC News also reports.

Read full article from American Health Law here.

Virginia’s Top Doctors 2026: Anesthesiology

The VCU Department of Anesthesiology continues to be well-represented for providing excellent anesthesia care! 14 of VCU’s faculty members have been recognized by The Virginia Business Magazine as TOP DOCS honors for 2026! Congratulations to all. 

  • Dr. Ilia Brusilovsky
  • Dr. Alice Coombs
  • Dr. Ronsard Daniel
  • Dr. Matthew Isenhower
  • Dr. Arunthevaraja Karuppiah
  • Dr. Christin Kim
  • Dr. Fatoumata Kromah
  • Dr. Aaron Lim
  • Dr. Sergio Navarrete
  • Dr. Nirvik Pal
  • Dr. Pranav Shah
  • Dr. Laura Webb
  • Dr. Andrew Chapman (Pain Management)
  • Dr. Nicolas Maxymiv (Pain Management)

2026 Medical Fee Schedules and Ground Rules Go Into Effect January 1, 2026

On January 1, 2026, the Virginia Workers’ Compensation Commission will implement the 2026 Medical Fee Schedules and Ground Rules that will establish the maximum fees for fee scheduled medical services rendered to injured workers pursuant to (a) the Virginia Workers’ Compensation Act (Title 65.2 of the Code of Virginia) during the period from January 1, 2026 through December 31, 2027; and (b) amendments to regulation 16 VAC 30-110-10 et seq. Click below to view the following information:

Additional Schedule resources available include the MFS Calculator and MFS Administrative Determination Notice. Both include:

  • Line-Level Adjustments – each claim line now clearly shows impact of Ground Rule adjustment(s) to the maximum fee.
  • Fee Calculations – are also displayed as the calculated maximum fee per code.

Tutorials for each are linked here.

Questions? Email the Medical Fee Services team here

Virginia Medical News 2025

The latest issue of Virginia Medical News now available!

2025 has been an outstanding year for the Medical Society of Virginia. Thanks to you, our members, we were able to:

  • Advocate for the House of Medicine at the Virginia General Assembly, including meeting with over 120 GA members during our Lobby Days
  • Expand access to mental health support for children, new mothers, and adults navigating behavioral health issues through our VMAP and APAL programs
  • Provide over 60 hours of CME to over 150 learners, along with offering CEU classes for Practice Managers across the state
  • And so much more!
Click here to read the latest issue of Virginia Medical News now!

If you’d like to read more about what the MSV has been up to, check out these issues of Virginia Medical News from previous years:


Have you renewed your membership for 2026 yet? If not, it’s easy to renew online with just a few clicks. We appreciate your continued support and look forward to another successful year!

Infant Botulism Outbreak Linked to Recalled Infant Formula


November 18, 2025

Dear Colleague:
This letter provides information on an outbreak of infant botulism linked to ByHeart powdered infant formula. At this time, there are no cases of infant botulism from Virginia included in this outbreak.

Background
The Centers for Disease Control and Prevention (CDC) and public health officials in several states, the Infant Botulism Treatment and Prevention Program, and the FDA are investigating a multistate outbreak of infant botulism linked to recalled infant formula. Epidemiologic data show that ByHeart Whole Nutrition infant formula might be contaminated with Clostridium botulinum and is making infants sick.

As of November 14, 23 infants with suspected or confirmed infant botulism have been reported from 13 states: Arizona, California (2), Illinois (2), Kentucky, Michigan, Minnesota, New Jersey, North Carolina, Oregon, Pennsylvania, Rhode Island, Texas (2), and Washington. All 23 infants were hospitalized and treated with BabyBIG® (Botulism Immune Globulin Intravenous medication). No deaths have been reported.

CDC and FDA recommend that parents and caregivers immediately stop use of all ByHeart Whole Nutrition infant formula, including cans and single serve packets. Preliminary laboratory results reported by the California Department of Public Health suggest the presence of the bacteria that produce botulinum toxin in an open can of ByHeart infant formula. On November 11, ByHeart Inc. recalled all ByHeart Whole Nutrition infant formula products. FDA does not anticipate any formula shortages as a result of this outbreak.

Infant botulism occurs when an infant ingests spores from a type of bacteria called Clostridium botulinum, which then grows in the large intestine and produces toxin that blocks the neuromuscular junction by inhibiting the release of acetylcholine. Initial signs and symptoms often include constipation, difficulty feeding (difficulty sucking or swallowing), loss of head control, weak facial expression, and reduced muscle tone. Without prompt recognition and treatment, descending paralysis may progress and involve the respiratory muscles, potentially leading to life-threatening respiratory failure. The time from ingestion to symptom presentation can be up to 30 days.

Recommendations for Clinicians
Consider infant botulism as a clinical diagnosis in any infant presenting with unexplained weakness, poor feeding, decreased head control, or difficulty swallowing — especially if the infant has consumed ByHeart formula.

When a case is suspected:

  • Immediately report all suspected cases immediately to your local health department.
  • Arrange for consultation with the Infant Botulism Treatment & Prevention Program (IBTPP) at 510-231-7600 for evaluation and treatment guidance. Consultation is available 24 hours a day, 7 days a week.
    • If clinical consultation supports infant botulism, begin treatment with BabyBIG® without delay. Do not wait for laboratory confirmation to initiate case management. Early recognition and treatment are critical.

Your local health department will discuss options for public health testing. Laboratory personnel must be alerted if botulism is suspected so they can take appropriate precautions. Botulinum toxins are extremely poisonous and exposure to the toxin is the primary laboratory hazard.


Recommendations for Institutions, Hospitals, and Clinical Laboratories

  • Do not use or distribute any of the recalled ByHeart Whole Nutrition infant formula. Remove it from inventory and inform relevant staff.
  • Clean and sanitize feeding areas and equipment that may have been exposed.
  • Infant botulism is an immediately reportable condition. It is important to quickly reach out to VDH when a case is suspected to coordinate on timely collection of clinical specimens and processes for confirmatory testing.
  • Participate in trace-back efforts, leftover product collection, and laboratory testing as requested by state health departments, CDC, and FDA.

Resources

Thank you for your partnership in keeping Virginians safe and healthy.

Sincerely,

Karen Shelton, MD

State Health Commissioner

Costs are rising and doctors are leaving | RTD Commentary by Dr. Joel Bundy

DR. JOEL BUNDY

October 28, 2025

Our nation’s health care system is under stress. Sadly, Virginia is not immune to the rising costs and strained health care workforce the rest of America is facing. The commonwealth ranks in the bottom half of states for physician availability, and by 2030, Virginia is projected to be short by nearly 4,000 doctors. This problem was exacerbated during the COVID-19 pandemic, which spurred physician burnout and resulted in critical staffin shortages.

This is making it challenging for Virginians to obtain primary care appointments, a particularly large concern for those who suffer from chronic disease or have complex health needs. In a state that is 88% rural, Virginians who live outside major cities are at serious risk. With fewer doctors available, patients often must wait longer for care and paymore out of pocket — costs that many simply can’t afford. Rural residents depend on community-based practices for their health care needs. These patients, many of whom live in under-resourced areas, are going to suffer the most if this trend continues.

Physician shortages are being amplified by shrinking Medicare payments. Even when adjusted for inflation, Medicare physician reimbursement has declined 33% since 2001, placing independent physicians in a dangerous position. Without reimbursement that keeps up with inflation, physicians are increasingly unable to expand their services, hire new staff, or take on new Medicare patients. This would put thousands of patients in Virginia at risk of losing access to local, timely, and affordable care.

Unable to keep up with the growing gap between reimbursement and rising costs, some doctors are even choosing to leave the Medicare program altogether. Primary care physicians have been exiting traditional Medicare at the highest rates, with 4.41% departing in 2023. Small practices, the pillars of Virginia’s rural communities, are especially vulnerable to the forces pushing physicians to exit.

The U.S., in short, needs long-term Medicare payment reform before it is too late. The latest Medicare Physician Fee Schedule (MPFS) proposed rule is a positive step in the right direction. Following a directive from Congress, Centers for Medicare and Medicaid Services (CMS) proposed a small increase in physician reimbursement next year.

During a recent hearing, our very own Rep. Morgan Griffith, of Virginia’s 9th District and chairman of the House Energy and Commerce Subcommittee on Health, said he wants to bolster the health care workforce and improve health care in rural communities. As a physician leader, I could not agree more. We encourage Congressman Griffith and all members on Congress to support long-term Medicare payment reform, so our physicians and our patients don’t have to suffer.

It’s time for Congress to pass long-term Medicare payment reform that ties annual reimbursement rates to inflation. From wages and rent to medical supplies and equipment, the cost of running a medical practice continues to rise. Yet Medicare payments to physicians have not kept pace. This mismatch threatens the viability of independent practices — especially here in Virginia — and could limit access to care for millions of Americans.

Dr. Joel Bundy was president of the Medical Society of Virginia 2024-2025.

Read article on Richmond-Times Dispatch here or on the Daily Progress here.

The MSV Installs President Mark Townsend, MD as President at 2025 Annual Meeting

RICHMOND, Va. (Oct. 27, 2025) – Mark Townsend, MD, of Richmond, Virginia, was installed as the president of the Medical Society of Virginia (MSV) during the organization’s Annual Meeting held on October 25, 2025, in Norfolk. Dr. Townsend currently serves as a physician leader at Bon Secours, where he has been a driving force in advancing patient-centered care and medical technology across his organization.

In his inaugural address, Dr. Townsend spoke of his calling to advocate as a physician: “Are each of us doing ALL that we can to advocate for those who are most vulnerable among us? I believe that I am called to advocate for the vulnerable.  My life experiences have prepared me to advocate for those who are the most vulnerable, the least of these our brethren.”

Dr. Townsend’s presidential agenda will focus on enhancing physician engagement, addressing workforce challenges, and promoting innovative solutions to improve healthcare delivery. He is committed to fostering collaboration among healthcare professionals, policymakers, and community leaders to ensure Virginia remains a leading state for both practicing medicine and receiving care.

Dr. Townsend is a graduate of the Virginia Military Institute (VMI) where he received a Bachelor of Science in biology and a Bachelor of Arts in modern languages. He spent 13 years at Virginia Commonwealth University (VCU) where he trained and served as an Associate Professor of Internal Medicine and Pediatrics.

A respected clinician and advocate, Dr. Townsend brings a wealth of experience and a collaborative spirit to his new role. His leadership will be guided by MSV’s mission to support Virginia physicians in delivering high-quality care and improving the health of all Virginians.

About the Medical Society of Virginia

The Medical Society of Virginia (MSV) serves as the voice for more than 30,000 physicians, residents, medical students, PAs and PA students, representing all medical specialties in all regions of the Commonwealth. The association was founded in 1820 and is headquartered in Richmond, Virginia. MSV strives to advance high-quality healthcare and make Virginia the best place to practice medicine and receive care.

The Medical Society of Virginia Foundation Recognizes Seven Outstanding Physicians

Richmond, Va. (Oct. 27, 2025) –The Medical Society of Virginia (MSV) Foundation announced the winners of their annual Salute to Service Awards at their Physicians Gala on Saturday, October 25, 2025. Seven Virginia physicians are being recognized from across the Commonwealth for their outstanding service in six categories: Service to — the Profession, the Uninsured and Underinsured, by an Early Career Physician, a Medical Student or Resident Advancing Patient Safety and Quality Improvement, and Distinguished Medical School Faculty Service Award.

The premiere award, Service to the Profession, has been given to Dr. Sterling N. Ransone, Jr., MD former president of the Medical Society of Virginia and the American Academy of Family Physicians.

The 2025 Winners of the MSV Foundation’s Salute to Service Awards include:

  • Kaitlin Hardy, MD, Resident PGY1, Department of Pediatrics; Macon & Joan Brock Virginia Health Sciences, EVMS at Old Dominion University, Service by a Medical Student or Resident
  • Megan Powers, MD, Emergency Medicine Residency; Macon & Joan Brock Virginia Health Sciences, EVMS at Old Dominion University, Service by a Medical Student or Resident
  • Dimal D. Shah, MD of Richmond, Service by an Early Career Physician
  • Laurie Archbald-Pannone of Charlottesville, Service for Advancing Patient Safety and Quality Improvement
  • Joshua Easter, MD, MBA, MSc, MHA, of University of Virginia, Service by a Distinguished Medical School Faculty Member
  • David E. Rapp, MD of Glen Allen, Service to the Uninsured and Underserved
  • Sterling N. Ransone Jr., MD of Deltaville, Service to the Profession

The MSV Foundation created the annual Salute to Service Awards in 2004 to recognize outstanding efforts of physicians, residents, and medical students who are dedicated to creating and nurturing a caring health promotion and disease prevention environment by providing service on behalf of patients everywhere.

About the Medical Society of Virginia Foundation

The MSV Foundation (MSVF) advances opportunities for physicians to participate in health improvement efforts in Virginia by supporting programs and initiatives that equip physicians to best serve themselves, their patients and their communities. For more information, visit www.msv.org/foundation.