Medical Society of Virginia Seeks Marketing Technology Specialist
The Medical Society of Virginia (MSV) is a professional membership association representing physicians across the Commonwealth. The organization is committed to advocating for physicians on important policies and issues to ensure Virginia is the best place to practice medicine and receive care.
The Medical Society of Virginia is currently seeking a Marketing Technology Specialist. This role is an integral part of the MSV marketing team, managing the technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on success. The role will be responsible for integrating analytics into website and digital initiatives, identifying actionable insights, publishing reports and presenting business cases for new digital strategies that advance the organizational mission. The Marketing Technology Specialist will report to the Director of Marketing and will work closely with the AVP of Information Technology and the IT department.
Other responsibilities include:
- Supports web site marketing and promotion plan through search engine optimization and site search best practices.
- Executes various email campaigns, including campaign development, scheduling and maintenance of marketing lists.
- Evaluates and tracks email campaigns and works with the marketing team to increase email performance.
- Assures the staff adheres to established web policy/procedures and visual standards.
- Stays up to date with new creative technologies and industry trends and data.
- Bachelor’s degree (strongly preferred)
- 2+ years in digital marketing
- Experience in SEO development and monitoring.
- Experience working in a cross-functional environment, interfacing regularly between teams and departments.
- Ability to support information architecture, taxonomy and overall organization and tagging of content for optimal user experiences, organization and searching.
- Email marketing tools (MSV uses Informz)
- Customer relationship management platforms (MSV uses ProTech)
- Website optimization (MSV uses Drupal)
- Bonus skills: Adobe Creative Suite, social media